Soft, plush, and oh-so absorbent. Guests will know the true meaning of luxury with the WestPoint Hospitality™ Martex® Brentwood towel collection. Whether you provide guests with this ring-spun, 100% Staybright® Ecru cotton dobby towel at your property’s spa or in guest bathrooms, its superior absorbency and lasting durability are sure to win anyone over. Even when washed with chlorine bleach, ecru remains colorfast and fade-resistant, so you can be sure you’re getting the best value for your investment. The towel is Fresh & Ready™ – hot water cured to provide the ultimate in comfort, convenience, and peace of mind for your staff and guests, and saves time, labor, and energy that is otherwise put into the initial laundering process.